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Blue Bell Creameries , the nation's number-three ice cream, based in Brenham, Texas, has been a client of Bernstein & Associates for over 20 years. When we began to handle public relations for Blue Bell, the company had yet to expand beyond Texas. Today, Blue Bell Ice Cream is available in parts of 16 states and about 20% of the nation's markets.
Bernstein & Associates played a major role in designing and executing pr campaigns as Blue Bell entered each new market, promoting new products and making the name of the company and the quality of the product better known throughout the U.S. To date, Blue Bell has been featured in major articles on CNN once, in the New York Times twice and in Forbes magazine three times, along with countless other print and broadcast stories. (See clips.)
Bernstein & Associates developed the concept of having a spokesperson, the Blue Bell Country Girl, in a modified "milkmaid" costume (like the cow and girl logo) make on-air and in-person appearances to tout Blue Bell's history and products. We also developed a number of promotions that have become standards in the Blue Bell pr repertoire, such as giving ice cream parties for Blue Ribbon Schools and for regional finalists in state Teacher of the Year contests. Our firm has played a major role in creating the public relations program for Blue Bell's 100th anniversary in 2007.
Over the years, Bernstein & Associates has also worked for a number of restaurants and other food accounts such as Jardine Foods and Fischer & Wieser sauces, jams and jellies.
This unique retail chain, based in Austin, has been a client of Bernstein & Associates since 1985. Whole Earth Provision Company stores in Austin, Houston, San Antonio and Dallas, feature nature discovery and travel items, including clothing, shoes, backpacks, books, toys, binoculars and telescopes, watches and knives and many other curious and innovative products for enjoyment of the great outdoors and travel in general.
Over the years, Bernstein & Associates has publicized Whole Earth products, including such smash hits as the Grateful Dead sandals and the peppermint pig—to be smashed with a small hammer and distributed to family members at Christmas. We have also publicized numerous special events at Whole Earth—often the appearances of renowned climbers, sportsmen and nature photographers at Whole Earth stores. Yvon Chouinard, founder of Patagonia and renowned advocate of sustainability, was a recent visitor.
We have also handled pr for other notable events, including Whole Earth's co-sponsorship of the showing of the IMAX film on the climbing of Mt. Everest at the Houston Museum of Natural Science and, most recently, Whole Earth's sponsorship of the Banff Film Festival in Austin.
Bernstein & Associates has developed a particular specialty in the area of public relations for law firms. Our law firm clients range from large corporate firms like Houston's Porter & Hedges to prominent plaintiffs' law firm, O'Reilly & Danko of San Mateo, California. As a result of our efforts, our clients have been featured in National Law Journal, Lawyers Weekly, USA Today, the New York Times, the Wall Street Journal, on CBS News, on The Oprah Winfrey Show and in many other print, broadcast and Internet outlets—-regional and national, legal and non-legal—depending on the needs of the individual firm.
Beyond publicizing important verdicts and deals, we have been able to establish ongoing relationships between journalists and individual attorneys and also develop important profile pieces on the firms themselves.
When desired, we provide collateral pieces and assistance with advertising
and other forms of marketing, including the development of distinctive charitable programs.
Another longtime client is the Houston office of Spencer Stuart, the international executive search firm. For almost 20 years, we have developed primarily print media pieces about the firm, arranged for consultants to be interviewed on important topics relating to search and corporate governance, and assisted in the writing and placement of articles by consultants.
Most recently, we were asked by a client to help publicize the collaborative effort between Baylor College of Medicine and the University of Texas M. D. Anderson Cancer Center called the Bone Disease Program of Texas , intended to improve the research of bone diseases in order to find more effective treatment and prevention options. The program focuses primarily on osteoporosis and bone metastases in cancer patients. We developed substantial local print and broadcast coverage, including a radio feature on the local NPR station, two lengthy TV medical reports and a near full-page article in the Houston Chronicle.
Bernstein & Associates has provided full-scale pr programs for many real estate, architecture and construction companies, including Falcon Group, Satterfield & Pontikes, Gamma Construction and 3D/International . Among other major projects, we publicized 3DI's work in renovating the Texas State Capital and the work of Morganti Construction in building the new Austin airport.
A current client is Tramontina, a 100-year old Brazilian cookware manufacturer with U.S. headquarters in Houston, that is bringing manufacturing jobs into the U.S. from China and Europe. We have generated substantial amounts of publicity for this client, including a major feature in the Houston Chronicle and a business feature on the local National Public Radio station.
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