Communications Training

Anyone who may ever serve as spokesperson for the company should have media training and should be put in the spotlight from time to time to gain experience speaking for the company.  Part of holding a position of responsibility in a company of any size is engaging in advance planning for unpleasant eventualities.

The spokesperson represents your company and the company will be judged by their behavior and performance.  The messaging about your company should be consistent and a “one voice” message should be developed and shared with all employees.

Bernstein & Associates customizes our approach to your unique needs and develops a concise plan to meet those needs. We begin our work by spending time with you and getting to know your business intimately.

We want to get as complete a picture as possible of your business before we begin to craft a plan. We want to understand your goals, your target audiences, your products and/or services, your competitors, and what makes your business unique.

Communications training includes:

• Effective preparation and training for media interviews and presentations.

Solutions:

• Assist in crafting a well-written message. We are known for excellent writing at a time when good writing is a lost art.

• Video taped presentations are reviewed and recommendations made.

Bernstein & Associates develops a distinctive program for each client, identifying the right image and message to present, the best way to reach your target markets, the right media to access, the right story to tell.