Law Firm Public Relations Services
Bernstein & Associates, Inc. was founded by Patricia Bernstein in 1983 and specializes in public relations services for law firms. Texas Lawyer named the firm the #1 public relations firm for Houston law firms in 2018 and has included Bernstein & Associates in their Texas Lawyer Hall of Fame for the past four years.
We have worked extensively with law firms in the practice areas of corporate, energy, intellectual property, litigation, employment, family and real estate law, among other areas. Recent client media placements have included both regional and national outlets such as the Houston Chronicle, Houston Business Journal, National Public Radio, NBC News, CNBC, Forbes, Texas Lawyer, Texas Lawbook, Corporate Counsel, ABA Journal, San Francisco and Los Angeles Daily Journals, New Jersey Law Journal, The Oil & Gas Journal, Offshore, Law360, Construction Executive, SHRM and many more.
We begin our work with every client by spending time with you and getting to know your business intimately. We want to get as complete a picture as possible of your business before we begin to publicize or market it. We want to understand your goals, your target audiences, your products and/or services, your competitors, and what makes your business unique.
Strategies that have been used over the years include:
Discover and develop media-worthy stories for all offices of the firm.
Visit offices and meet with individual attorneys designated by the firm to gather information on each attorney’s practice, current trends, topics and cases of interest in their field.
Establish relationships and develop interviews between individual attorneys and journalists who cover their fields of expertise.
Assist attorneys in developing articles and getting them placed in various legal and business media both online and in print including editorial pages of newspapers.
Maximize coverage of all firm news such as firm expansion, new hires, and positive results obtained for clients (when they can be publicized).
Develop appropriate news releases and distribute to targeted media with intensive follow-up.
Ensure the firm is included in appropriate special focus sections and special features.
Crisis management.
Marketing and creative services including website development and copywriting.
Display ads and broadcast sponsorships in regional and national outlets.
Bernstein & Associates has pursued a strategy of raising the profiles of law firms by publicizing firm news, placing articles written by firm lawyers in legal and business media venues, and developing special feature stories on the firm.
Our experience has shown that attorneys who do not engage with journalists, do not put their thoughts on paper for a newspaper op-ed or a legal publication, and never grant an interview, may be sure that their competitors will be more than willing to fill that space, do that interview, or write that commentary.
It is imperative that law firms promote whatever competitive advantages they can offer to clients or the available visual space and airways will be filled with the images and voices of competitors.
Bernstein & Associates years’ of experience will guarantee your law firm will stand out from the competitors and your voice will be heard.